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Qualtrics DX

This area is co-led by Jessica Van Heuveln, the Qualtrics CX Program Manager, and Natalie Sipes, the DX IT Portfolio Manager. 

The Digital Experience (DX) services provide web intercepts and Digital Experience Analytics (DXA), which includes features such as heatmaps, user session replay, funnel analysis, and engagement tracking.

To learn more and access training and support materials for the Qualtrics DX suite of tools, visit the Understanding Qualtrics DX page.

Qualtrics
Qualtrics DX
Training

How Do I Work with Funnels?

Learn about Qualtrics Funnels, which allow you to track a user’s journey throughout your site, step by step.

Qualtrics
Qualtrics CX
Qualtrics DX

CX Studios and Review and Approval Dashboards

Studios and dashboards are all in one place within your Qualtrics platform.

Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

Building Better Connections: Modernizing IEDA’s Lead Management System

IEDA’s use of Qualtrics streamlined public inquiries and lead management, improving response times, data insights, and agency workflows.

May 22, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

Randomize Questions and Blocks in Qualtrics Survey

Understand Qualtrics randomization, how to set it up, and when to use it to ensure fair exposure and better survey data.

May 6, 2026
Qualtrics
Qualtrics DX

Understanding Funnels

Get a better understanding of the purpose of Qualtrics funnels and when to use them.

Qualtrics Bulletins

Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

Modernizing Domestic Violence Treatment Intake Statewide

DOC modernized Iowa’s domestic violence treatment intake, speeding enrollment, reducing barriers, and supporting safer, more consistent statewide processes.

May 8, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

How Qualtrics Quotas Help Control Survey Responses

Learn what Qualtrics quotas are, how they limit responses, and how they’re used to screen out respondents based on survey criteria.

April 2, 2026

Qualtrics 2-Minute Tips

Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

Adding Clear Survey Instructions

Clear instructions improve survey accuracy and completion. Include purpose, time needed, materials, and next steps to guide respondents effectively.

February 13, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

Discover Hidden Features With the Qualtrics Survey Preview

Learn how the Qualtrics survey preview reveals helpful hidden features. Watch this 2‑minute tip to get more from your surveys and explore added resources.

January 30, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

How and Why to Use Piped Text in Your Survey

Piped Text automatically fills in information a person already shared to personalize questions, confirm details, and make surveys easier and more relevant.

March 13, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

How to Use Skip and Display Logic to Make Better Surveys

Use Skip Logic and Display Logic to make surveys smoother and more relevant. These tools help tailor questions, improve flow, and produce better quality data.

February 27, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

IWD Transitioned from Checkbox to Qualtrics

IWD modernized key surveys by moving from Checkbox to Qualtrics, improving efficiency, enabling team training, and saving 6,400 dollars annually.

February 13, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

IWD eLearning Course Evaluation Modernization

IWD modernized eLearning evaluations by moving from Microsoft Forms to Qualtrics, improving reporting, consistency, and efficiency across 14 courses.

March 13, 2026

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