Qualtrics DX

This area is co-led by Jessica Van Heuveln, the Qualtrics CX Program Manager, and Natalie Sipes, the DX IT Portfolio Manager. 

The Digital Experience (DX) services provide web intercepts and Digital Experience Analytics (DXA), which includes features such as heatmaps, user session replay, funnel analysis, and engagement tracking.

To learn more and access training and support materials for the Qualtrics DX suite of tools, visit the Understanding Qualtrics DX page.

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Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

DOE Web Request System Modernization

Modernizing DOE’s web request system with Qualtrics improved reliability, automation, and tracking, supporting 300+ requests and enabling data‑driven decisions.

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Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

ICN Interstate Traffic Certification

ICN improved its annual certification process by moving from a paper launch to Qualtrics, creating a faster, digital workflow for customers statewide.

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Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

Working Together on Surveys in Qualtrics

Learn how Qualtrics survey collaboration feature can help agencies share co-managing access and editing permissions of their Survey projects to their team.

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Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

How Carry Forward Makes Surveys Easier

Carry Forward is a feature in Qualtrics that lets you reuse answers from one question in another question.

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Qualtrics DX

Understanding Heatmaps

Get a better understanding of the purpose of Qualtrics heatmaps and when to use them.

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Qualtrics DX
Training

How Do I Work with Funnels?

Learn about Qualtrics Funnels, which allow you to track a user’s journey throughout your site, step by step.

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Qualtrics DX

Understanding Funnels

Get a better understanding of the purpose of Qualtrics funnels and when to use them.

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Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

Modernizing Domestic Violence Treatment Intake Statewide

DOC modernized Iowa’s domestic violence treatment intake, speeding enrollment, reducing barriers, and supporting safer, more consistent statewide processes.

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