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Qualtrics DX

This area is co-led by Jessica Van Heuveln, the Qualtrics CX Program Manager, and Natalie Sipes, the DX IT Portfolio Manager. 

The Digital Experience (DX) services provide web intercepts and Digital Experience Analytics (DXA), which includes features such as heatmaps, user session replay, funnel analysis, and engagement tracking.

To learn more and access training and support materials for the Qualtrics DX suite of tools, visit the Understanding Qualtrics DX page.

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Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

Innovation on the Line: DNR’s Trout Survey Upgrade

DNR modernized the Iowa Trout Angler Survey, improving outreach, survey design, and data quality with smart tools and teamwork.

April 10, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

ICN Interstate Traffic Certification

ICN improved its annual certification process by moving from a paper launch to Qualtrics, creating a faster, digital workflow for customers statewide.

January 30, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

HHS Delivers: One Survey Triples Responses, Another Set to Launch April 1

Two HHS surveys shine: one set to launch April 1, and another that tripled responses thanks to a smart, flexible survey design.

March 27, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

DOE Web Request System Modernization

Modernizing DOE’s web request system with Qualtrics improved reliability, automation, and tracking, supporting 300+ requests and enabling data‑driven decisions.

February 27, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics Highlight Stories

Centralizing Collaboration: DIAL’s New Data Request System

DIAL’s data requests into one Qualtrics system, replacing scattered emails with a streamlined, collaborative workflow.

April 24, 2026
Qualtrics
Qualtrics CX
Qualtrics DX
Qualtrics 2-Minute Tips

Working Together on Surveys in Qualtrics

Learn how Qualtrics survey collaboration feature can help agencies share co-managing access and editing permissions of their Survey projects to their team.

April 1, 2026

Qualtrics Highlight Stories

Qualtrics
Qualtrics CX
Qualtrics DX
Training

Qualtrics Training and Support

Qualtrics training: Office hours via Teams, 1:1 Booking, 2 Minute Tips.

Qualtrics
Qualtrics CX
Qualtrics DX

CX Studios and Review and Approval Dashboards

Studios and dashboards are all in one place within your Qualtrics platform.

Qualtrics
Qualtrics DX

Understanding Heatmaps

Get a better understanding of the purpose of Qualtrics heatmaps and when to use them.

Qualtrics
Qualtrics DX
Training

How Do I Work with Heatmaps?

Learn about Qualtrics Heatmaps, which are visual maps that show where users are clicking, hovering, or ignoring content.

Qualtrics
Qualtrics DX
Training

How Do I Work with Funnels?

Learn about Qualtrics Funnels, which allow you to track a user’s journey throughout your site, step by step.

Qualtrics
Qualtrics CX
Qualtrics DX

Understanding Qualtrics

Qualtrics manages customer and employee experiences with feedback tools and form creation. It offers EX, CX, and DX programs in Iowa with enterprise licensing.

Qualtrics
Qualtrics CX
Qualtrics DX

Qualtrics FAQs

Answers to your questions on working with Qualtrics.

Qualtrics
Qualtrics CX
Qualtrics DX

How Do I Embed a Qualtrics Survey?

Learn how to place Qualtrics embeds on Basic pages or Landing pages.

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