How to Create Useful FAQs

Table of Contents
  • Write questions from the point of view of your customer, using plain language and words they use.
  • Use real questions, based on questions you’ve received by email or phone from your website users.
  • Keep FAQs on related parent topic pages, 3-5 at most.
    • If you have several on a page, use subheadings to break them into useful categories or topics (see example).
  • Write the FAQ in an actual question-and-answer format. Start answers to yes/no questions with a definitive β€œyes” or β€œno.”
  • Keep answers short and use plain language.
  • Fully answer the question, don't just link to a different page.
FAQs accordion examples