How Do I Work with Google Tag Manager?

Agency Managers are able to add/locate/update their Google Tag Manager (GTM) ID by selecting the Site Settings link in the navigation bar and then within the Settings section you will select Third Party Integrations. The Google Tag Manager field will appear. In that field you can add the GTM id.

This is how your site will be able to connect to all of the tags and scripts added within your Google Tag Manager account. 

You can add third party script tags like Google Analytics, Acquia Optimize, Chatbot, etc. in the Google Tag Manager dashboard by selecting "Add a New Tag."

In order for the tag to track the data it needs in Google Tag Manager, you should make sure you select the Tag Configuration and pick which tag type you need.

Next you will need to make sure that the tag knows when to start tracking data. This is done with the trigger box. It's important to check that the firing triggers are set up correctly for each tag. 

This can be done by clicking the trigger section and selecting when this tag should start tracking information. In most cases this should be “Page View.”

Don't forget to add the name of the tag when you are all done and then click the save button in the upper right-hand corner of the pop-up window.

Preview the changes and check the tags are firing using the Tag Assistant debugger by selecting the "Preview" button next to the blue "Submit" button on the far-right side of the screen.

It's helpful to do this before you click the "Submit" button so you can make sure that this workspace is properly tracking the tag data.

When you click Preview, a new window will appear in tagassistant.google.com.  From there you will add your agency URL. This will cause your website to load. From here you can click around your site, and the Google Tag pop-up window will show all of the tags that are firing.

You know the tag is tracking data by looking in the Output section and seeing the name of your Tag in the "Tags Fired" section.

Once you see that the tags are firing you can go back to google tag manager and click the "submit" button to make that tag go live on your page. 

Most of the time if Google analytics or Acquia or any other third party tag that isn't tracking data but is added to google tag manager, the culprit is that the triggers are not firing in that tag and that is why the preview button is also helpful to verify that your google tags are set up correctly.

• Verify that the Google Tag ID configured in the Drupal site is correct. This can be done by Agency Managers looking in the "Site Settings" dropdown menu and then selecting the "Third Party" button.
• Check that the workspace changes are published.
• The current live version should contain the tags and triggers.