How Do I Work with Google Tag Manager?

Google Tag Manager is typically used by DOM DoIT to assign site-wide tracking codes that are then placed on the website.

You can do a spot-check of tags on your site by using tagassistant.google.com

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1

How to Add Google Tag Manager ID to your site

Agency Managers are able to add/locate/update their Google Tag Manager (GTM) ID by selecting the Site Settings link in the navigation bar and then within the Settings section you will select Third Party Integration which is where the Google Tag Manager field will appear and in that field is where the GTM  id will be added.

This is how your site will be able to connect to all of the tags and scripts added within your google tag manager account. 

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2

GTM Configuration Step 2

Add the required tags (Google Analytics, Acquia Optimize, Chatbot) in the Google Tag Manager dashboard.

3

GTM Configuration Step 3

Check that the firing triggers are set up correctly for each tag. In most cases this should be “All Pages”.

4

GTM Configuration Step 4

Create a Page View trigger that fires on All Page Views.

5

GTM Configuration Step 5

Preview the changes and check the tags are firing using the Tag Assistant debugger. tagassistant.google.com

6

GTM Configuration Step 6- IMPORTANT

Publish the workspace changes.

7

GTM Configuration Step 7

If additional changes are required, publish the workspace after making the changes.

8

GTM Configuration Troubleshooting Checklist

  • Verify that the Google Tag ID configured in the Drupal site is correct.
  • Check that the workspace changes are published.
  • The current live version should contain the tags and triggers.
  • Details of the live version can be found by clicking the “Latest version” link.