Google Organic Search Traffic Reports

Topics:

Google Analytics
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Why you should use Google Analytics Opt-Out Chrome Extension

Agency Content Editors should add the Google Analytics Opt-Out Chrome Extension. This extension stops Google from counting your visits to your agency website. 

Google Analytics Opt-out extension example
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Create a report of Google organic search traffic

To generate a report on Google organic search traffic and analyze your document clicks and traffic, follow these steps:

  1. Navigate to Reports
    On Google Analytics, access the Reports section.

    analytics-reports-btn

  2. Select Google Organic Search Traffic
    Under the Search Console section, click on the Google organic search traffic option to view relevant data.

    locate the report in the search console section of google analytics

  3. Adjust the Date Range
    In the upper right-hand corner, you can customize the report’s timeframe by selecting the desired date range.

    change report date range

  4. Search for Media-Related Traffic
    To locate clicks and traffic for media-related documents, use the search bar positioned above the Landing Page + Query String column. Simply type the word "media" to filter the results.

    use media in search field to filter documents in the report
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Benefits of tracking document clicks

Tracking document clicks helps us see how well content performs for several reasons:

  1. User Engagement: Clicks show how often visitors interact with content. A high number of clicks shows that users see the content as useful. Few clicks might mean it needs improvement.
  2. Content Relevance: Tracking clicks helps you see which documents or topics your audience likes and finds useful. This helps you tailor future content to fit their needs and preferences.
  3. SEO Insights: You can track clicks in Google Search Console. This shows how well your content ranks in search results. Many clicks from search engines mean your document is easy to find. It matches user search queries well.
  4. Performance Comparison: Compare document clicks over time. This shows how updates, SEO work, or marketing campaigns impact performance. This allows you to adjust your content strategy based on actual user engagement data.

Tracking this data helps you understand user behavior and see how well your content works. This helps you make ongoing improvements.

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