Writing for the web is different than writing a policy document, school paper, or memo for your supervisor.
People don't read a website like a regular document. People scan websites. The Nielsen Norman Group reports only 16 percent read a webpage word-by-word.
People scan the page to look for keywords that can point them to what they are looking for.
These tips will help you write more clearly and simply and help you align with the new State of Iowa Style Guide.
- Writing Tip 1: Active Voice
- Writing Tip 2: Choose Your Words Carefully
- Writing Tip 3: One Topic Per Paragraph
- Writing Tip 4: Write for Your Audience
- Writing Tip 5: Lists and Tables
- Writing Tip 6: Headings Help All Users
- Writing Tip 7: Alt Text Best Practices
- Writing Tip 8: Broken Links and Ambiguous Link Text
- Writing Tip 9: When to Use Bold and Italics
- Writing Tip 10: Using White Space