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Meta tags are snippets of text that describe a page's content; the meta tags don't appear on the page itself, but only in the page's source code. Meta tags are essentially little content descriptors that help tell search engines what a web page is about.
Meta tags can also help improve placement (or ranking) of your web pages in search engines like Google. The Meta description tag is located in the <head> area of your website's HTML code and its content is sometimes displayed in the results page of crawler search engines.
Using a metatag you can specify which URL that you want people to see in search results.
You should not have duplicate titles on your website. Google recommends defining a canonical page for similar or duplicate pages. Google instructions on canonical pages.
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Help, my site created the meta tag automatically and I have duplicates!
Your meta tags may be automatically generated from the title field based on the Drupal site configuration. You can manually change the meta tag. Make sure URL aliases are unique.
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How do I get Meta tags feature for my agency Drupal website?
To use Meta tags you will need to have the Drupal module installed. If it is not installed on your site the effort to get this turned on is approximately 1-2 hours.
Make sure URL aliases are unique. These are often automatically generated from the title field based on site configuration.
The Email Security Standard is an instance of two pieces of content with the same title which created similar or duplicate URLs.
Additional information is available on canonical links from Stackexchage
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