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As part of the Content Gardening Project, each agency is providing their Core Strategy Statement as a starting point. These statements help to verify the approach or plan that an organization adopts to achieve its long-term goals and objectives. It forms the central framework around which business decisions are made. These statements relate to the Content Gardening Project as they help keep focus on each agency's goal and vision, and drive the purpose of their content to provide resources to their constituents.
Core Strategy Statements
The content we produce helps our agency reach Iowans - constituents, customers, and residents—by providing clear, helpful content that helps people access services and information they need, when they need it. Our content should help audiences feel confident, informed, and prepared to take the next step or complete a task with the State.
The content we produce helps users -- internal and external -- easily find the information they need, decrease user questions, and lower confusion for supporting users by providing clearly labeled, simple content that makes state employees, retirees, and other government employees feel positive, confident, and informed so they can take the next step with DAS and get to the right portal or process.
The content we produce helps our organization monitor and prevent public health issues, reduce customer service workloads for HHS employees, and provide clarity to users who apply for services.
We do this by providing clear, transparent, step-by-step content that makes Iowans seeking health services and providers seeking contracts with HHS for patient care feel at ease, reassured, confident, and calm so they can understand eligibility, application processes, and benefits when exploring services or accessing benefit portals.
