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As part of the Content Gardening Project, each agency is providing their Core Strategy Statement as a starting point. These statements help to verify the approach or plan that an organization adopts to achieve its long-term goals and objectives. It forms the central framework around which business decisions are made. These statements relate to the Content Gardening Project as they help keep focus on each agency's goal and vision, and drive the purpose of their content to provide resources to their constituents.
Core Strategy Statements
The content we produce helps our agency reach Iowans - constituents, customers, and residents—by providing clear, helpful content that helps people access services and information they need, when they need it. Our content should help audiences feel confident, informed, and prepared to take the next step or complete a task with the State.
The content we produce helps users -- internal and external -- easily find the information they need, decrease user questions, and lower confusion for supporting users by providing clearly labeled, simple content that makes state employees, retirees, and other government employees feel positive, confident, and informed so they can take the next step with DAS and get to the right portal or process.
The content we produce helps our organization monitor and prevent public health issues, reduce customer service workloads for HHS employees, and provide clarity to users who apply for services.
We do this by providing clear, transparent, step-by-step content that makes Iowans seeking health services and providers seeking contracts with HHS for patient care feel at ease, reassured, confident, and calm so they can understand eligibility, application processes, and benefits when exploring services or accessing benefit portals.
The content we produce helps IEDA attract new businesses to Iowa and empower communities and businesses in Iowa to thrive; and IFA to help Iowans enhance their quality of life through housing opportunities. We do this by providing authoritative, action-driven, trustworthy content that connects organizations and individuals to our robust resources and programs.
This helps stakeholders - businesses inside and outside of Iowa, Iowa communities, and individual Iowans - feel confident and well-served to take the next steps to get connected and apply for our programs.
The content we produce online for Iowa Department for the Blind helps connect clients, family, caregivers, and support communities with IDB services, programs, and other state agency offerings that can help blind people in Iowa, in turn reducing call volume for IDB staff and confusion for service seekers.
We do this by providing accessible, clear, concise, and consistent content that helps clients and caregivers feel knowledgeable, reassured, and confident in the services IDB can provide so they can access what they need, next steps, and contact information to help themselves or someone else.
The content we produce helps the Iowa Department of Revenue reduce call volume and help taxpayers and professionals digest and understand their tax content by providing plain language, instructional, and accurate content. Our content should help them find and complete their desired tax or permit and licensing actions with informed confidence via IDR’s website and connected portals.
