When should I avoid FAQs?

Don’t create FAQs if the content or information exists on another page. This is duplicate content, and can confuse users and search engines. Instead, clean up content on the source page and use plain language, paragraph breaks, and appropriately labeled subheads so you can answer questions contextually and organically for people.

Most importantly, avoid single pages of FAQs, where you just list long accordions or headings of questions. These pages often drag user experience down, increasing their time on the page and adding to their mental digestion.