When should I use FAQs?

FAQs are best done in context to related content. For example, a page about registering for a program or service may have information about the program, and related questions about how to sign up. 

The best FAQs should be questions that are, truly, asked frequently of your staff. These could be by email, or by phone. Avoid “inventing” questions you think are necessary to answer. If you’re finding that’s the case, that content is more important to be structured and strategized elsewhere.