Promos

A Promo is a standard promotional piece that may be identified by its use of a Call to Action.

A Promo typically consists of a title, text, an image (optional), and a link (label and URL).

• Headline word count: 5-10 words
  • Sentence case for full sentences
  • Title Case for topic-based links
• Description word count: 15-20 words
• Link text word count: 5-10 words, sentence case