Purpose

A "Promo" is a standard promotional piece often characterized by its use of a Call to Action. Typically, it comprises a title, accompanying text, an optional image, and a link with both a label and URL.

When to Use

Excellent options for promotions include compelling calls to action like "Subscribe to our Newsletter" or "Discover Our Team." Additionally, staff members might consider crafting diverse promotions such as "Site-wide Promotion" to ensure consistent visibility across various locations, with regular updates.

Note: Video promo's can only be used for landing pages and cannot embed into other content types

Promos: (forward to 2:30)

Elements of Promos

  • Intro Title: small intro heading, optional, 35 character limit
  • Title: title of promo, 75 character limit with option to hide title
  • Description: brief description, limited to 120 characters
  • Link URL: URL of page where information regarding the promo can be found
  • Link text: content limited to 50 characters
  • Image: image to appear with promo
1

Log in to your site

Everyone who writes things on this website has a special title. These titles give them certain abilities, like who can edit, review and publish what. You can ask for a different title or take one away from someone using the user manager.

2

Navigate to /admin/content/micro

This Admin view displays all micro-content on the site and allows authors to sort & filter the list. Authors can edit micro-content types from this view.

Microcontent filter

Microcontent is constrained to items that are typically "placed" elsewhere. For example: microcontent such as accordions, promos, link collections and visual link collections, and statistics are created and then may be utilized throughout the site.

3

Create a new Promo content type

Create a new Promo by navigating to Content | Add Content | Promo, or navigating directly to /node/add/promo

When creating a content type, make sure to add all required fields.

We recommend you click "save" often.

4

Place the microcontent into a Basic Page or a Landing Page

Now that there is microcontent that has its place inside the /admin/content/microcontent menu, you may take that content and place it throughout the site.

As an example, common placements include:

Microcontent Placement
Type of MicrocontentLanding PageBasic Page
PromoCan be placedCan be placed
Video PromoCan be placedN/A
AccordionN/ACan be placed
Link Collection ListCan be placedCan be placed
Visual Link CollectionCan be placedN/A
StatisticCan be placedCan be placed
Automatic ListCan be placedCan be placed
ContactN/ACan be placed
DocumentN/ACan be placed
5

Confirm your knowledge

If you need visual guidance that shows the step-by-step process of creating things for your website make sure to go to our Video Training Page!