Purpose
A "Promo" is a standard promotional piece often characterized by its use of a Call to Action. Typically, it comprises a title, accompanying text, an optional image, and a link with both a label and URL.
When to use
Here are some great promotion ideas:
- Use catchy calls to action, like "Subscribe to our Newsletter."
- Try "Meet Our Team" for a personal touch.
Staff members should think about creating different promotions, like a "Site-wide Promotion." This helps keep visibility steady across all locations and allows for regular updates.
Note: You can only use video promos for landing pages, and you cannot embed them into other content types.
Elements of Promos
- Intro Title: small intro heading, optional, 35-character limit
- Title: title of promo, 75-character limit with option to hide title
- Description: brief description, limited to 120 characters
- Link URL: URL of page where information regarding the promo can be found
- Link text: content limited to 50 characters
- Image: image to appear with promo
Login to your site
Make sure you are logged on to the VPN first.
You can login to your site from your Okta tile or login.iowa.gov.
Each person on your agency team has a specific user role for the website. These roles set permissions. They control who can write, edit, review, or publish content. You can ask for a role change or remove a role.
Submit a ServiceDesk Plus support ticket if you need help.
Create a new Promo content type
Create a new Promo by navigating to Content > Add Microcontent > Promo.
When creating a content type, make sure to add all required fields.
We recommend you click "save" often.
To insert your previously created Promo on a Basic Page or Landing Page, select the Insert Component icon from the WYSIWIG toolbar, and select Promo. Then choose your previously created Promo.
As an example, common placements include:
| Type of Microcontent | Landing Page | Basic Page |
|---|---|---|
| Promo | Can be placed | Can be placed |
| Video Promo | Can be placed | N/A |
| Accordion | N/A | Can be placed |
| Link Collection List | Can be placed | Can be placed |
| Visual Link Collection | Can be placed | N/A |
| Statistic | Can be placed | Can be placed |
| Automatic List | Can be placed | Can be placed |
| Contact | N/A | Can be placed |
| Document | N/A | Can be placed |
Confirm your knowledge
Check out our YouTube video training page for step-by-step visual help with your website.