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Facebook Feature Allows You to See Who Made Changes in Your Account
Facebook's Page Management History tab in Page tools easily lets you see an overview of major actions taken by Page admins'.
If you have multiple people connected to your Page, this can help you monitor updates like changed roles, Page settings, added/removed admins' and more.
Back to topManaging a Company Facebook Page
LinkedIn Learning offers "Managing a Company Facebook Page" hosted by Kristy Dalton of the Government Social Media Organization! The course is $39.99 or free during a one month trial of LinkedIn Learning.
The course explores how to leverage new techniques for earning meaningful interactions. Kristy covers how to optimize and automate Messenger, use Facebook for customer service and more. This hour long training session covers:
Managing roles and security
Using Facebook Business Manager
Creating different types of posts
Creating events
Getting likes and follows
Encouraging conversion
Using Facebook groups and Messenger for community outreach
Selling on Facebook
Measuring and improving page performance
Facebook live-stream best practices
Facebook has published "6 Steps to Use Live Video for Effective Company Events." This playbook covers:
Preparation and Planning
Event Promotion
Engaging your audience
Getting execs to be authentic
Going live on Workplace
Continue the conversation
Instagram @USAGov Lessons Learned
USAgov conducted an audit of their Instagram account for posts from February of 2019 to February of 2020.
This article is worth a read to understand the impact of Infographics and looking deeper into engagement metrics.
The most important thing you can do for your account is to TURN ON TWO FACTOR AUTHENTICATION. This increases the security of your account and Facebook now requires this if you want to have get Page Publishing Authorization (PPA).
Instructions to Turn on Two Factor Authentication
Facebook has a Government, Politics, & Advocacy Group (GPA) that will grant you access to their support concierge that is specifically for GPA partners.
Click "Group" in the tab list.
Under "Groups by This Page", click +Join Group.
Answer all three membership questions and click submit.
You will gain access to GPAC support once your request has been accepted.
The GPA group offers live Q&As, blog posts, new products and tools, and is an open forum for sharing ideas and best practices.
Other information from the presentation included:
Back to topFacebook Page Security
Facebook Page Help
How to Get Authorized to Publish in Your Facebook Page's Voice (Facebook Page Publishing Authorization)
Back to topFacebook Support
If you have an issue and need assistance with your Facebook account you should submit a support ticket to the Government, Politics and Advocacy Support Concierge (GPAC).
This team is specifically dedicated to provide local and state government agencies with assistance.
How to submit a request:
You must fill out the Facebook support form
Step 1: Select the company page you're inquiring about
Step 2: Select the issue you're having with your page
Step 3: Depending on your issue, you may be prompted to helpful instructions or articles.
If it's not what you're looking for, you'll have the option to contact their support team at the bottom of the page.
After submitting the form, GPAC will respond within 2 hours, during operation.
Request Blue-Badge Verification for your Facebook Page
Back to topInstagram Verification
Verification on Facebook and Instagram are separate and do not carry over.
Verification on one platform does not guarantee verification for the other.
Facebook encourages you to also submit any articles that reference your agency/organization when submitting a verification request.
Also, make sure you submit verification through Facebook.com/gpa/help versus inside the app.
Verification submissions have a higher rate of verification going through Facebook’s Government, Politics and Advocacy Concierge team.
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