Create a Structural and Visual Hierarchy

Pages should only focus on a single topic. When creating a page of content, use the inverted pyramid to structure the page.   

This style of writing helps you focus on the most important information first, while also creating meaningful subheads to introduce new information and help users scan the page.

When using subheadings, be sure to nest appropriately:

• There should only be one H1 per page, and that’s the page title
• Use H2s to introduce new topics
• Use H3s to create subheads under H2 sections
• Use H4s under H3s, and so on