Table of Contents
Content Information
Menu | Link Limits | Character limits | Best use case |
|---|---|---|---|
Main navigation (header) | Up to 5 links before condensed display | 75 characters total, with spaces (no more than 15 characters per link, about 1-2 words) | 3-5 links, 1 or 2 words per link |
Footer navigation | Up to 12 links without using section titles Up to 4 link sections Up to 8 links per section
| No more than 30 characters per link or section title, with spaces (roughly up to 3 words) | 2-3 link sections with no more than 6 links per section |
- Don’t repeat links in both the main navigation and the footer. It is sometimes appropriate to surface a high traffic or priority link from sub-navigation by creating a repeat link within the footer.
- Group similar links with footer headings, where appropriate.
- About (section title): History, Mission, Leadership, Blog (links)
- Don’t add social media directly to the text links of your footer. To add social media to the footer, add social media links to the site Primary Contact (see How to Set a Primary Contact). This will cause them to display in the appropriate section with a logo icon.
- For agency managers: Be mindful of how many external links you add to the top level of your main navigation. Unless these links are primary in hierarchy, place them below all internal site links.