Purpose
A "Promo" is a standard promotional piece often characterized by its use of a Call to Action. Typically, it comprises a title, accompanying text, an optional image, and a link with both a label and URL.
When to Use
Excellent options for promotions include compelling calls to action like "Subscribe to our Newsletter" or "Discover Our Team." Additionally, staff members might consider crafting diverse promotions such as "Site-wide Promotion" to ensure consistent visibility across various locations, with regular updates.
Note: Video promo's can only be used for landing pages and cannot embed into other content types
Promos: (forward to 2:30)
Elements of Promos
- Intro Title: small intro heading, optional, 35 character limit
- Title: title of promo, 75 character limit with option to hide title
- Description: brief description, limited to 120 characters
- Link URL: URL of page where information regarding the promo can be found
- Link text: content limited to 50 characters
- Image: image to appear with promo
Log in to your site
Everyone who writes things on this website has a special title. These titles give them certain abilities, like who can edit, review and publish what. You can ask for a different title or take one away from someone using the user manager.
Navigate to /admin/content/micro
This Admin view displays all micro-content on the site and allows authors to sort & filter the list. Authors can edit micro-content types from this view.
Create a new Promo content type
Create a new Promo by navigating to Content | Add Content | Promo, or navigating directly to /node/add/promo
When creating a content type, make sure to add all required fields.
We recommend you click "save" often.
Place the microcontent into a Basic Page or a Landing Page
Now that there is microcontent that has its place inside the /admin/content/microcontent menu, you may take that content and place it throughout the site.
As an example, common placements include:
| Type of Microcontent | Landing Page | Basic Page |
|---|---|---|
| Promo | Can be placed | Can be placed |
| Video Promo | Can be placed | N/A |
| Accordion | N/A | Can be placed |
| Link Collection List | Can be placed | Can be placed |
| Visual Link Collection | Can be placed | N/A |
| Statistic | Can be placed | Can be placed |
| Automatic List | Can be placed | Can be placed |
| Contact | N/A | Can be placed |
| Document | N/A | Can be placed |
Confirm your knowledge
If you need visual guidance that shows the step-by-step process of creating things for your website make sure to go to our Video Training Page!