govDelivery suggests using a button instead of a plain text link. This change can boost engagement.
A button for your call to action grabs more attention. This makes it easier for readers to take action. As a result, more people click on your website or app.
govDelivery has made a new content block. You can drag and drop buttons into your advanced bulletin. Learn more about the button feature with Garnicus Button documentation article.
To add buttons to your emails or other messages, try "Da Button Factory" from Clickminded. It's a free and easy tool for creating buttons.
This button creator gives you a .jpg or .gif image. Make sure to add "Alt Text" to keep your button image accessible.
Why do buttons create higher engagement?
Most people scan emails instead of reading them carefully. So, using buttons for your call to action—like "Watch Video," "Send Feedback," or "Read New Administrative Rule"—helps them stand out. Text links often get missed by skimmers.
This is because buttons have a number of unique attributes linked text doesn’t, including:
- Size – Buttons will be much larger than linked text. This catches the skimmer’s eye and makes clicking easier on mobile devices.
- Design – Buttons often have design elements that links don’t, such as shadows, gradients and other effects. This can make them ‘pop’ off the page and stand out to skimmers. You can use shadows, gradients, and borders on the buttons you create through “Da Button Factory.”
- Color – Buttons usually have a color that stands out from the background and text. This contrast catches the eye and helps readers notice them more.
- Whitespace – When a button is set away from other elements in the email, the whitespace around it creates an area free from distraction – leading the reader right to it. Remember to add an extra carriage return between your text and the button. This gives it some extra whitespace.