We are excited to share several new ways to help you get the most out of Qualtrics. From the upcoming X4 Summit in Seattle, which is the world’s top event for customer and digital experience, to our 1:1 support program, we are here to make sure you have everything you need to succeed. Whether you want to learn new ways to serve Iowans or just need help with a technical question, this update has all the details to keep you moving forward.

Join Us at X4 2026 – The Experience Management Summit

  • Dates: March 17–19, 2026
  • Location: Seattle, WA
  • Public Sector Pricing: $599 + tax (discounted rate for government, nonprofit, and education employees)
  • Approx. Travel Costs: Estimated travel costs include flights ranging from $280–$600 round trip from Des Moines to Seattle, hotel accommodations of approximately $1,200 for four nights, and meals and incidentals at $65 per day.
  • Registration Information: To register for a Public Sector ticket use the registration link and click yes when asked “Are you registering as a Public Sector employee”.
  • Sessions: https://qualtrics.com/x4summit/sessions
  • Website: https://qualtrics.com/x4summit

Why Agencies Should Attend X4

The Why X4 is Qualtrics’ premier global event for Experience Management (XM), designed to help organizations transform how they deliver services and engage stakeholders. Here’s why it matters for Customer Experience (CX), Employee Experience (EX), and Digital Experience (DX):

  • Actionable Insights: Learn strategies to improve service delivery for Iowans by connecting CX initiatives to measurable outcomes.
  • Digital Transformation: Sessions highlight how to integrate workflows, APIs, and automation for seamless digital services.
  • Engagement Strategies: Discover tools to boost employee engagement and retention, critical for building an IT workforce for the future.
  • Networking: Connect with peers and leaders to share best practices for workforce transformation.
  • AI Innovation: See how agentic AI and Experience Agents anticipate needs and resolve friction, improving citizen satisfaction.
  • Hands-On Training: Basecamp workshops provide practical skills that can be applied across statewide projects.

Additional Benefits

  • Enterprise Strategy Alignment: Qualtrics is a core enterprise solution adopted across multiple agencies—X4 ensures alignment and maximizes ROI.
  • Collaboration: Other state agencies are attending, creating opportunities for cross-agency learning and shared innovation.

Note: You will need to submit your own agency request process to your own agency for approval, and all costs associated with attendance will be the responsibility of your agency.

Common Questions from the Field

Great questions deserve thorough answers. When one person asks, many others are often wondering the same thing. Below are some of the most common questions received through Office Hours, 1:1 bookings, emails, or ServiceDesk Plus tickets, along with answers:

Q: When using the closed-loop ticket system, if you send an email from the ticket and the respondent replies, is the reply tracked in the ticket system?

A: Not at this time. After additional testing, we confirmed this is a limitation in the GOV1 environment. Outbound emails can be sent from the ticket, but replies are not automatically logged back into the ticket history. The team is working with engineering to explore options for enabling this feature in the future.

Q: Do you need an account to share a survey project?

A: Yes, the recipient requires an active Qualtrics account to be granted access. When sharing, you must confirm that the person's name is visible in the dropdown menu. If their name does not appear, it indicates they do not have an account. Entering an email address alone will not grant access.

Resources:

Q: How do I request new users to be added to Qualtrics?

A: Submit a Qualtrics ServiceDesk Plus request. Brand Admins will create the account and complete setup.

Resource:

Learn, Ask, and Connect: Office Hours & Personalized Support

Join us Tuesday and Thursday Office Hours through March 2026. These sessions are a great way to ask questions, get help, and learn how to use Qualtrics and other tools.

Make sure to block time on your calendar and check the Qualtrics Office Hours and Training Classes page for all meeting details.

Pilot Success: More 1:1 Qualtrics Support Now Available

We are excited to report a successful pilot, having met with four different agencies in a short two-week period! Building on this success, we are extending our dedicated Qualtrics support time slots through March 31, 2026.

We are committed to making personalized Qualtrics support more accessible. These dedicated sessions are designed to accelerate adoption and education. You can use this time to discuss your specific use cases, plan your strategy, get started with Qualtrics, or resolve technical issues.

Schedule support:

To schedule a 30-minute one-on-one session with the Qualtrics CX team, please use the Qualtrics CX Booking Page. Time slots are available for booking through March 31, 2026.

When you book a session, you’ll be supported by a dedicated team including Qualtrics Support, the CX Program Manager, and additional experts who are ready to help you design surveys, solve challenges, and plan your next steps for success.

If this proves helpful, we’ll add more dates in the future. Visit the Qualtrics Training and Support page to learn more and book your session.

Thank You!