Qualtrics CX Update: What’s New, What’s Next

  • News

We’re excited to share some great news!

We’ve been busy behind the scenes, and we’re thrilled to share a significant milestone with you. This email contains important updates, so please take a moment to review the information to understand what has happened and what’s coming next.

Driving Efforts Behind the Scenes

DX Update

  • We successfully launched 39 websites featuring feedback tools like thumbs up/down and the feedback tab intercepts, Digital Experience Analytics (DXA), and dashboards. This is a key and instrumental step forward, and we’re already seeing the value these tools bring in just a short time.
  • Our next point of focus is to improve the Qualtrics Digital Experience (DX) by learning how to listen, understand, and act on the data we’re collecting.
  • To learn more, you can visit the Understanding Qualtrics DX page.

Designated Approvers

  • Last week, directors and deputy directors received an email from Herb Sutton, our Qualtrics Executive Sponsor, requesting the names of designated approvers. These individuals will serve as the final reviewers and approvers for all surveys prior to publication.
  • This executive leadership action is due by October 15, 2025.

Resources Available

  • We’ve added a variety of helpful materials to the DX Training Website.
  • While many key links are included in the “Next Steps” section below, we encourage you to explore the site on your own to see everything we’ve accomplished and discover learning opportunities.

Next Steps

  1. Start Playing

    • You now have access to Qualtrics as a Standard User.
    • Here are some key points:
      • Who: Users who were granted access through the pilot phase, the DX launch, or were invited to the August 27, 2025, demo.
      • Access: How Do I Log In to Qualtrics CX?
      • Publishing Freeze in Effect Until November 10, 2025.
        • While you're welcome to continue building and preparing content in Qualtrics, no publishing will be allowed until November 10.
        • This ensures we can stay focused on final milestones and training without disruptions.
        • Thanks so much for your understanding and support as we finish strong!

  2. Start Learning

    • There are numerous ways to become a Qualtrics expert: you can access Live Training, Office Hours, Qualtrics Support Articles, and Basecamp. Find the links below to get started.

    • Attend Live Training

      • Visit the Office Hours and Training classes event page. Browse all upcoming events and be sure to mark your calendar. You won’t want to miss these opportunities to learn and connect!
        • We highly recommend attending the session live to get the most out of the experience—ask questions, engage in real time, and connect with others.
        • All sessions will be recorded and posted on Qualtrics On-Demand: Your Training, Your Time so you can catch up at your convenience.

    • Attend Office Hours

    • Qualtrics Support Articles

      • To assist you with getting started, we've compiled a selection of the most helpful pages from the Qualtrics Support site, which offers excellent instructions and how-to guides.

      • For more information, visit Get Started with Surveys.

    • Basecamp

      • Here you will find a wide range of easy-to-follow courses that help you build skills in survey design, data analysis, and experience management.

      • Basecamp uses a special login process. To learn how to create an account and sign in, check out the guide: How Do I Access Qualtrics Basecamp.

      • To assist you with getting started, we've compiled a selection of the most helpful courses from Qualtrics Basecamp. For more information, visit Level Up Your Qualtrics Game: Basecamp Course List.

  3. Start Ensuring Survey Compliance

    • We’ve created a guide to help you successfully navigate and pass the survey review process. As we move toward full launch and continue to learn, the guide will evolve. While the list of expectations may seem long at first, most of these requests are minor, especially once you’re comfortable using Qualtrics. 

    • Visit Ensuring Survey Compliance: A Guide to Passing Review to learn how to make great surveys and forms for Iowans. 

  4. Start Understanding Branding and Theming

    • We’ve implemented individual agency brands and themes to meet Iowa’s branding and accessibility standards.

    • We encourage you to review the guide: How Do I Brand and Theme a Survey?

Thank You!

We appreciate you taking the time to review these important updates, links, and resources. We hope to see you in our upcoming training sessions or office hours. Don’t miss out on these great opportunities to learn and connect!