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What is Digital Experience (DX)?
This area is co-led by Jessica Van Heuveln, the Qualtrics CX Program Manager, and Natalie Sipes, the DX IT Portfolio Manager.
The Digital Experience (DX) services provide web intercepts and Digital Experience Analytics (DXA), which includes features such as heatmaps, user session replay, funnel analysis, and engagement tracking.
Natalie Sipes, the DX IT Portfolio Manager, provides a brief overview of the suite of DX tools available within Qualtrics in this YouTube video.
- Jade Hill, the Qualtrics Technology Account Manager, presented on how to use Qualtrics DX to help organizations listen to their users, understand their needs, and take meaningful action based on those insights. You can view her presentation by watching this YouTube video.
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Access to Qualtrics DX
Access to Qualtrics DX is limited to Agency Managers. Before you can use Digital Access and view DX Dashboards, your account must be provisioned. To request access, please Submit a ServiceDesk Plus ticket.
Digital Assist
Digital Assist shows you how users interact with your website by capturing their behavior—like where they click, how far they scroll, and where they might get stuck or frustrated.
Digital Assist Overview YouTube Chapter
- Session Replays: Watch recordings of real user sessions to see exactly how someone moved through your site.
- Funnels: Track the steps users take (like filling out a form or completing a task) and see where they drop off.
- Heatmaps: Visual maps that show where users are clicking, hovering, or ignoring content.
- Filters: Narrow down the data to specific users, devices, or behaviors to find patterns.
DX Dashboards
Each Agency Manager has access to two DX Dashboards in Qualtrics.
To find them:
- Log in to 'Qualtrics'
- Click the 'menu icon' (the three horizontal lines, also known as the "hamburger" icon)
- Select 'Projects'
- Look for these two dashboards:
- Iowa Online Feedback Dashboard
- Iowa Digital Experience Analytics Dashboard
To learn more about these dashboards, please check out the chapters in the YouTube video linked below. Each chapter covers a different feature to help you get the most out of your DX Dashboards.
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