Highlight Story
We love sharing success stories from our colleagues to showcase what we can achieve and celebrate their hard work.
This time, we're celebrating Rebecca Krogman and the Department of Natural Resources (DNR) team. They made a significant improvement in how we study local trout fishing by using numerous Qualtrics tools for the 2026 Iowa Trout Angler Survey. They improved the invitation process, simplified the survey experience, and expect to get and share results much more quickly.
Agency: DNR – Department of Natural Resources
Creator: Rebecca Krogman
Project: 2026 Iowa Trout Angler Survey Modernization
Details: This survey, conducted every 5 years, is getting a complete makeover thanks to a new partnership with Qualtrics. By going digital with the suite of tools available from Qualtrics, Rebecca and her team will be able to reach more people than ever and get more accurate information. The project uses smart tools to make the survey experience better for everyone, including:
- Qualtrics Directory automatically verifies that invited people are who they claim to be.
- Sending personal emails and postcards to make sure everyone has a fair chance to participate.
- Flexible options that allow people to respond anonymously or by logging in, depending on the need.
- Sending automated reminders to help people finish the survey.
- Fixing potential problems early so the survey launches on time.
We expect great things from this project. This smart plan will make sure we get enough responses from a diverse group of people. By following up with those who don't reply right away, we can reduce errors from people forgetting details. All of this work will help us set a high bar for collecting and reporting data, creating a method that other teams can use for their future research across the entire agency.
Great job, Rebecca and DNR.