Our state Qualtrics community continues to find new ways to modernize processes and make public digital services easier to use. In this update, you can read our latest success story about how the Iowa Economic Development Authority and Finance Authority created a new Lead Management System to better track and manage their work.
You will also find a 2-minute tip on how to change the final message on your surveys. This quick guide helps you control exactly what people see when they finish, and it explains why a polished ending is so important for providing a great experience to our constituents.
Special Announcement
The upcoming dates when Jessica Van Heuveln, Qualtrics Product Owner, will be out of the office for work and personal commitments. During these periods, response times may be delayed:
- June 15 - 26, 2026
The Qualtrics support team is available to help you. You can submit a ServiceDesk Plus request, join office hours, or schedule a one‑on‑one session. You can learn more about all support options by visiting Qualtrics Training and Support.
Highlight Story
We want to showcase real success stories from our colleagues to highlight what is possible and celebrate their achievements.
Today, we recognize Sammi Hakeem and the Iowa Economic Development Authority (IEDA) for their smart, practical use of Qualtrics to improve the agency's handling of public inquiries and business leads. What started as a simple website update turned into a new lead‑management system that now supports key decision‑making across the agency.
Agency: IEDA - Iowa Economic Development and Finance Authority
Creator: Sammi Hakeem
Project: Qualtrics Intake and Lead Generation Modernization
Details: The International Trade team asked Communications to remove staff names from the public website and replace them with a form that would send inquiries to the correct person. The team wanted to protect staff privacy, improve the user experience, and gather better information about who was reaching out, where they were from, and how quickly the team responded. This data will help shape future performance measures. The team first suggested using Microsoft Forms, but Sammi identified an opportunity to use Qualtrics instead and make this the agency’s first pilot project.
The project delivered more than an intake form. It created a foundation for managing leads. The International Trade team now has a database of new contacts they can export at any time, along with improved insight into requests and response times.
The success of this project quickly spread. Before the International Trade form was even finalized, another need came up for a Business Development lead‑generation form. Because the two teams work closely together, expanding the Qualtrics setup was simple. As IEDA prepares to launch a new business marketing website with one main call to action, connecting businesses with an Iowa liaison, the Qualtrics form became essential to the process.
Sammi and the team built the new survey to collect important information from companies interested in expanding or relocating to Iowa. After a form is submitted, a workflow assigns the request to the correct Business Development team member based on industry. This reduces time spent delegating work and helps the team respond faster. The collected data will support future performance measures and allow IEDA to re‑engage with leads as they move through the marketing process.
This project shows how thoughtful design and the right tools can improve services and create repeatable solutions for the entire agency.
Great job Sammi and IEDA.
To see all past highlight stories, including this one, visit the Highlight Stories.
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Highlighting Qualtrics Success Stories Form
2-Minute Tips
How Do I Customize the End of Survey Experience?
The End of Survey feature lets you choose what people see right after they finish your survey. Instead of just a generic thank you, you can show a custom message, share a summary of their answers, or automatically send them to a different website. This is a great way to wrap things up clearly and point people toward their next steps.
Example: If you run a customer feedback survey, you can automatically send people to your homepage after they click submit. You can also tailor the ending based on how they answered, such as giving a discount code to happy customers or sharing a helpful support link if someone had a bad experience. For an intake or application form, you can use this feature to let people know they should expect a response within 3 to 5 business days.
What is the End of Survey Experience?
The End of Survey page is the final screen people see after they click submit. Qualtrics has a standard message ready to go, but you can completely change it. This lets you give clearer next steps, screen out people who do not qualify, or automatically send users to other helpful resources.
Benefits of Customizing the End of Survey Experience
Giving respondents a meaningful end of survey experience can improve their understanding of what will happen next. It also helps agencies maintain a professional and consistent tone across surveys.
Benefits include:
- Clearer communication at the end of the survey: Let respondents know exactly what to expect, such as telling them to look for a response within 3 to 5 business days after submitting an intake form.
- Ability to thank residents in your agency’s voice: Move away from generic messages and close the survey with a personalized, professional thank you.
- Opportunity to redirect respondents to helpful resources: Automatically send people to your homepage or a specific support page based on how they answered.
- A smoother and more polished user experience: Guide participants seamlessly to their next steps so they never feel left hanging after clicking submit.
- Ability to screen out respondents with a targeted message: Show a polite, immediate explanation to participants who do not meet the criteria for your study or program.
- Option to remove personal data for privacy reasons: Ensure sensitive information is scrubbed or handled securely immediately after the survey is completed.
Visit How Do I Customize the End of Survey Experience? to access all resources, including the Qualtrics Support article and the short 2‑minute video.
Additional Resources and Support
- If you missed earlier bulletins, you can find them on the Qualtrics Bulletins listing page.
- We provide several support options to help you. These include On-Demand Training, Basecamp, one-on-one sessions, Office Hours, and many other resources.
- You can access all of these on the Qualtrics Training and Support page.